Modeling and Simulation of Cultural Communication Based on Evolutionary Game Theory

In the process of cultural dissemination, dissemination false information will have a negative impact on entire environment. this case, it is an effective method to regulate behavior participants. Based community network structure and improved classic communication model, paper constructs susceptible-infected-recovered (SIR) model for grassroots engineering safety culture discusses law transmission culture. The simulated, concluded that good be first covered by low-level in dissemination. With modularity coefficient 0.5 as boundary, affect scale different directions; infection rate changes same direction with speed transmission; maximum does not decrease increase initial value susceptible state. When immune state 15%, lowest 0.135, which low employees more conducive control its spread. It also puts forward management recommendations subjects objects This transforms into evolutionary game uses tree describe it, analyzes has Nash equilibrium point adding penalty function income matrix. can encourage participants take honest behaviors, effectively restrain information, promote virtuous circle communication.